Global Life Saving Appliances Market for a Nordic client

Client

A Leader in providing marine services and manufacturer of life saving equipment serving the offshore, merchant and cruise industries throughout the world

Business Need

The Client wanted to study the Global Life Saving Appliances Market to take strategic decisions. They were looking to understand the current and future market potential of LSA Market across Cruise, Merchant and Offshore sector. They also wanted to understand the top players in the industry and their market strategies

Approach

The approach undertaken was to study both qualitative and quantitative data. Bottom-up approach was followed to understand the market potential and future expected market by studying competitors, their strategies., shipping industry scenario etc Current and Future market for LSA installed was calculated using hypothesis and extensive secondary research. Macro economic indicators were studied to understand the factors affecting the market.

Extensive  secondary research to study Cruise, Merchant and Offshore  segments to identify current LSA market and expected market  potential in next 5 years. This was done by doing in-depth research in Shipping industry

Competitive landscape  was studied which included  the top companies in the LSA market, and conducted SWOT analysis across different parameters like strength, employees, R&D, market share etc

Conducted Macro Assessment across Economic, Political, Social and Technological factors  affecting the LSA industry

Extensive analysis  was done to arrive at the potential helped the client to take strategic decisions to steer their new and existing market development