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B2B Lead Generation – Email Campaign
Singapore based client looking to run email campaigns for their specific services
Client
Singapore based consulting firm
Business Need
Looking to generate leads/meetings in different verticals for its training services. Client was seeking to drive sales through lead generation activity
Approach
Study Client’s existing services and business scenarios
Extensive Secondary research to generate a list of C level contacts , and their direct email ids
in a pre-defined vertical to position its services.
Design an email pitch based on the value proposition for targeted vertical and run a text mail campaign to generate leads/meetings