Customers, Clients, Contacts… every business, small medium or big understand the need to efficiently manage their customer relationships to achieve maximum market share and stay ahead of the competition. Organisations cannot afford to lose sight on their customer side of the processes on any single day. With utmost importance given to the customer facing processes, still business houses tend to miss out the opportunities that they generate after spending good amount of time, effort and cost on managing customer relationships.

The traditional ways of customer relationship management like spreadsheets or email system is not the right CRM strategy to acquire retain and grow customer base. Some might think using Excel spreadsheet or Outlook is just fine to help run their sales and marketing operations, but they are not aware of the business they are leaving on the table from not properly automating the sales processes. Does an organisation know how many deals they lost by not maintaining a proper interaction history record, or how many prospects were just forgotten about, and not followed up?

CRM solutions for small and midsized businesses Customer relationship management, sales force automation and contact management is the core business strategy that integrates customer facing processes and functions to create and deliver value to current and targeted customers. It is grounded on high quality customer related data, well defined sales process and enabled by information technology. Improvements come about in the way customers are managed through a combination of improved processes, the right competencies and attitudes (people), the right strategies and the right enabling technologies.

We at Connect2Consult, a CRM company, our approach to customer relationship management/CRM solutions is different as we understand that every organization is different with their unique sales processes. Our CRM software applications are based on a detailed understanding of the unique needs of SMBs. We understand processes and accordingly suggest the best solution customized to requirements. We work very closely with clients throughout pre- and post- CRM implementation process to help them adapt and align Customer relationship management software with their business processes and needs. We never push technology, if our consultants think that the need is not matched then we study business model and recommend suitable improvements in the sales process, thus assisting in generating higher sales revenues.

ACT! By Sage - ACT! By Sage is the #1 selling contact and customer manager in the world with 2.8 million users. It’s designed so you can organize all the details of your customer relationships in one place for a complete view of the people you do business with. Improve your marketing effectiveness to attract new customers and get more from existing relationships. And, take action on your most qualified sales leads with total visibility and control of your pipeline. Because ACT! is easy to learn and use, you can be more productive right away. Read More